Time for a Social Media Case Study: Made-In-Detroit Film! What happens when a social media campaign helps bring extra support to an Indie student short from Detroit? What do you think on social media campaigns that bring in more unplanned but great B2B deals? Do you have any stories like this? Share them, would love to hear more stories like this!
Fortune just published their annual Top 40 under 40 list of entrepreneurs and business people. 11 of the 40 are in technology such as Mark Zuckerberg CEO of Facebook who tops the list. Some other not surprising names are Larry Page CEO of Google and Jack Dorsey Executive Chairman of Twitter. Facebook and Twitter are also two of the Top 10 Paying tech companies whose average employee salary is over $100K.
The more important feature is called Love Lock (See an example here). To access certain content on a Facebook page, people have to click “Love”. When they do, they install the Facebook app, and give their email address and other information to the artist. This email is key for artists, because with that they can notify fans when they post a new song to their Facebook page or when there is a concert in their area. Developing a direct relationship with fans gives more ways for artists to generate revenue in a challenged music industry. The first day Tracks.by ran a campaign for Lil Wayne more than 100,000 people signed up, giving their name, email address, gender and other information. “Artists have built up big fan bases but don’t have a lot of information on fans, not even their emails,” says Schlicht. “This is about activating them and bringing them back through Facebook.”